I'm the former Head of Product for the Uber Developer Platform. Co-author of APML, Co-founder of the DataPortability Project, Startup Advisor, Formerly Co-Founder & Chief Product Officer at Echo. Podcaster. Australian based in SF for 10 years. Curious about everything. Learn more on Linkedin.
I have some time set aside to work with a limited set of companies on a contract basis.
I help companies build teams, products, platforms and brands by...
Assisting with crafting mission & vision
Providing Silicon Valley insights & connections (including influencers & VCs)
Interviewing & closing new hires
Reviewing day-to-day execution to ensure consistency with long-term vision
Reviewing products - particularly as it relates to look+feel+polish, core UX metaphors, social + viral mechanics, retention, monetization, APIs and open standards, and future product plans (roadmap, PRDs etc)
Reviewing go-to-market strategy - particularly as it relates to brand, personas, value prop, and future marketing plans (blog posts, marketing collateral etc)
Elevating day-to-day team thinking to encourage bigger, bolder, smarter bets
Helping them fast-forward to the future
In my career I have been a leader in a number of specific fields. I can provide special insights and historical context in these areas. They are...
I have started, built and run a series of great startups. Most as CEO, all as co-founder. See Linkedin for more details.
Product Management and Design
Designing Minimum Viable Products (MVP), UI/UX Design, Baking in social dynamics etc.
APIs, SDKs, Developer Advocacy and Marketing, Building Ecosystems and more. Built a platform from 0 to 85 Billion API calls a month (Echo). Ran Product for the Uber Developer Platform.
On Demand/Sharing Economy
Building two sided marketplaces, managing reputation and trust, marketplace management etc
Personalization, Filtering & the Attention Economy
Profiling, filtering and matching content/inventory based on a user's behaviors and implicit and explicit interests. Developing UI/UX to involve users in the process and communicate the reasons they see what they see.
Future of Media
Worked with all major media including ABC, Reuters, CNN, AMC, WWE, TechCrunch etc to help them design and build next generation media experiences and monetization models.
Enterprise BD, Sales, Strategy & Support
Building, selling and supporting products into large brands and media companies. I worked with central product and IT groups at CNN, Univision, NASDQ, Disney, UMG, NBCU, Coke, Fanta, AT&T and more.
Inventing, developing and participating in open standards for interoperability between independent services and tools. Implementing user and privacy centric approaches to data retention and sharing. I coined the phrase. Invented Backplane & APML. Particularly important now due to GDPR.
Gestures, Intents, Cards as a UI metaphor
The breaking down of companies, apps and services into more discrete component parts for hyper personalization and disruption at runtime.
Fundraising, key players, politics, relationships, logistical and cultural insights, etc).
Social Media Strategy
Techniques for participating in, influencing and leveraging social media to grow new markets, influence thought leaders and drive industry conversations.
To get a sense of my approach, be sure to
check out my ongoing startup advice podcast series.