The new post - entitled 'The Short Tale: Much Ado about Not Much' goes further - explaining that he did not mean to cause any controversy and explained, if not for money, why exactly Guy blogs.
In case you’re interested, the reasons that I blog are:
- To increase the likelihood that “two guys/gals in garage” with “the next Google” will come to Garage for funding.
- To help companies and people that I (a) like, (b) have sometimes invested in, (c) am sometimes advising publicize their products and services. This is also known as “alignment of interest” as opposed to “conflict of interest.”
- To be able to tell Web 2.0 entrepreneurs how full of shiitake they are if they think that advertising is a slam-dunk business model. Essentially, a Web 2.0 company would have to be 10,000 times better at selling advertising than me before it gets interesting.
- To test ideas with “reality checks.” How many guys have 30,000-person focus groups?
- To tap the “wisdom of the crowd.” For example, ideas for my next book. How many guys have 30,000 people providing new-product ideas?
- To make meaning and fulfill my mantra of “empowering people.”
As I explained - I personally never imagined that individual bloggers would blog for the advertising revenue. Not successfully anyway.
In case you're interested - here's the reasons I personally blog here on the Touchstone blog.
- To join the daily discussion about topics and issues I am passionate about.
- To explain to our testers/users, partners, investors and anyone else who will listen why we should all be paying attention to Attention.
- To keep everyone up-to-date about our challenges, goals and intentions with Touchstone (as guy says, how else can you get such a large focus group).
- It helps me structure my thoughts and clearly express them for our team and the wider community to see.
- To encourage people to connect with me if they have similar ideas or potential opportunities that could benefit us both.
- To be heard...