Product & Startup Builder

How to get linked from the A-list

Added on by Chris Saad.
Robert Scoble is a genius. I will say this over and over. If there's one thing he knows how to do is to create a brand of his name as the A-list blogger of the people. His trademark 'Who are you' opening question, his disarming laugh, his simple 'everyman' questions (most of which he knows the answer to I'm sure) and his ability to stem the flow of negativity with brilliant stunts all contribute to his power.

But this post is not just to suck up to Robert - I'd like to ask a question.

His latest post (and stunt) is a thread where he asks the question "Do A-lister bloggers have a responsibility to link to others". In it, he asks that question and then opens the comments for everyone to spam a link to their own stuff.

One of the commenter’s, though, raises a very interesting point.

Krishna Kumar Writes:

The PageRank algorithm is probably one of the key factors in this whole argument about link sharing. While the initial search engines used the “content” of your web site or page, nowadays (because of content spammers) authority (determined by incoming links) matters more.

The problem is that if a newbie or Z-lister has something really important to say or has some great idea, he or she will not get the necessary audience to propagate that idea.

I am not sure how this can be resolved because the commercialization of the Internet along with SEO businesses have changed the rules of the game that unfortunately now negatively affects new ideas.

And yes, a tech-savvy person can get his or her idea spread, but what if the person (non-profit, medical field, etc.) has no clue about Google juice and stuff like that.

I know that back in my Z-list days (I am now on the Y list for those keeping track) it was/is hard to get a post you think is fantastic noticed by hardly anyone. But is that because the A-list is so hard to break into or because the tools for mining the long-tail are so poor?

Does Google Juice matter? Does being on the A-list matter? Whose A-list are we talking about?

I've said it before and I will say it again. Personal Relevance is more important than Popularity.

People who care about what I'm saying should find it - irrespective of how many incoming links I have.

Why? Maybe because I am not as popular as Robert but I still want to be heard. Don't we all? But more importantly because a local school does not need (or want) Robert's audience. They want an audience of locals. And locals should be able to discover that content without knowing what RSS is.