Product & Startup Builder

The Internet: One big rolling focus group for TV execs

Added on by Chris Saad.
According to (your trusted source in news - fair and ballanced, we report you decide) TV execs are using adavanced software to get focus group type data out of the online conversation!

"Using company-designed technology, BrandIntel scans "literally billions of blogs, message boards and forums" using specific key words such as an actor's name or show title, said Coristine, lead analyst for BrandIntel's media division.

(Toronto-based BrandIntel does consumer research for other industries, including automative and hospitality.)

The flood of data is filtered for relevancy and then sorted and ranked to indicate, for instance, how likely someone is to view a program or whether they like or dislike a series premise. It can be cut even finer, according to BrandIntel."

Wow. I wonder what that software is.

Imagine if the average Joe had access to it for their product, industry, brand and interests.