From the website:
APML will allow users to export and use their own personal Attention Profile in much the same way that OPML allows them to export their reading lists from Feed Readers.It is a fantastic group to start with and we are all very excited to get the ball rolling.
The idea is to boil down all forms of Attention Data – including Browser History, OPML, Attention.XML, Email etc – to a portable file format containing a description of ranked user interests.
- Mitch Ratcliffe (Co-Founder, Buzzlogic)
- Chris Messina (Citizen Agency)
- Daniela Barbosa (Solutions Architect, Dow Jones)
- Phil Morle (VP Attention, Yoick)
- Ben Metcalfe (Social Media Consultant)
- Chris Saad/Ashley Angell (Co-Founders, Faraday Media/Touchstone)
- Paul Jones (Senior Architect, Faraday Media/Touchstone)
The APML Workgroup is tasked with converting the current specification into an agreed standard. We invite all the players in or around the "Attention Economy" to join us in realizing APML. To join the Workgroup please contact us with your qualifications.
More about APML
In a world where our online footprints (Attention Data) are measured, dissected, analyzed and used to better target us with content and advertising APML represents a way for users to take back control of their own Attention Profile.
In order for the study of 'Attention' to evolve into the Attention Economy we must have a way to export, own, trade and assign value to our own Attention Profiles. APML promises to become an important part of the solution and we believe this announcement is a significant milestone in it's development.
Attention Profiles will become our digital fingerprints and will eventually have implications for all aspects of our lives including Media, Business and Lifestyle.