Product & Startup Builder

Announcing second intake of participants for the APML Workgroup

Added on by Chris Saad.

Today we are announcing a second intake of participants in the APML Workgroup. APML stands for Attention Profiling Markup Language.

From the website:

APML will allow users to export and use their own personal Attention Profile in much the same way that OPML allows them to export their reading lists from Feed Readers. The idea is to boil down all forms of Attention Data - including Browser History, OPML, Attention.XML, Email etc - to a portable file format containing a description of ranked user interests.

The new participants are:

They join the existing group:

The APML Workgroup is tasked with converting the current specification into an agreed standard.

It has already started its work with a revised spec. More information can be found on the APML website at

We invite all the players in or around the Attention Economy to join us in refining, implementing and evangelizing APML. To join the Workgroup please contact us with your qualifications.
Members of the general public are invited to join the mailing list (via the website) forums or blog to provide feedback.

More about APML
In a world where our online footprints (Attention Data) are measured, dissected, analyzed and used to better target us with content and advertising, APML represents a way for users to take back control of their own Attention Profile.

In order for the study of 'Attention' to evolve into the Attention Economy we must have a way to export, own, trade and assign value to our own Attention Profiles. APML promises to become an important part of the solution and we believe this announcement is a significant milestone in it's development.

Attention Profiles will become our digital fingerprints and will eventually have implications for all aspects of our lives including Media, Business and Lifestyle.

Stay tuned...