Product & Startup Builder

Things are proceeding exactly according to plan

Added on by Chris Saad.
As I predicted with the Media 2.0 Roadmap - more and more TV will be about airing "What's popular" from the web. Just like Current.TV.

Here's a post covering the topic further entitled "You can be on TV!"

VH1, currently airing the third season of "Web Junk 20," this moth premieres the Jack Black-hosted "Acceptable TV," which attempts to fuse TV with the Web. In February, Nickelodeon debuted a two-hour programming block called "ME:TV," featuring contributions from 10-year-olds. TLC recently began a six-part documentary series, "My Life as a Child," in which kids were given cameras to videotape their lives. Also, high-profile, consumer-created ads for Doritos, Chevy and Dove ran during the Super Bowl and the Academy Awards.


Current TV, now in about 40 million homes, predates the YouTube sensation with its viewer-created "pods," which make up a third of its programming. Joel Hyatt, who co-created Current TV with Al Gore, is understandably a little irritated that his network — which launched in August 2005 — hasn't always been given the credit it deserves.

"We pioneered the concept. We are the only television network totally premised on the concept of viewer-created content," says Hyatt.
Hyatt says Current purposely wanted to level the playing field in television, rather than unveil itself as a Web site. (Current does boast a robust Web site and plans to launch a full "destination" site this summer.)

I think the way that Current.TV allows its audience to join the conversation is amazing. It is the embodiment of next generation TV. The reason they don't get the credit they deserve though, I think, is that they themselves don't join the conversation beyond their own network/blog.