Product & Startup Builder

Emerging Social Fatigue

Added on by Chris Saad.
My friend Marianne Richmond has pointed me to a great video by Jeffrey Sass and a post by Jeff Pulver.

The video is a great little parody of the information and social deluge we are all experiencing trying to keep up with the million social graphs and applications we are participating in.

Jeff writes:

As real-time social media continues to evolve, I will know where my friends are, what they're facing, if and when they need help, when they have discovered something interesting and many other things they care to share at any moment. The people in my social media communications circle represent a group of people I feel much closer to than some other people whom I've known for a long time but never really have gotten to know. Sort of the difference between a well developed character in a novel as compared to someone whose character never gets really developed.

The parody video is supposed to highlight, however, the lack of scalability for all these social interactions. The mainstream will never participate in all these platforms at the same time. They will likely choose a few key apps and stick to them.

The key, however, is to make sure that our Social Graph is portable and our AttentStreams are syndicated.

As Jeff writes:

Over time this experience will only get better as the current high "signal to noise ratio" problems that many of us experience get solved with the advent of widely available social media filtering tools which will be able to be applied against the people/topics that matter the most to us.

A filtered stream of notifications is exactly what we need. Thank heavens for my Particls sidebar.