Product & Startup Builder

Revolution of Me: Chapter 2: Business 2.0 - Continued

Added on by Chris Saad.

As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas - please feel free to chime in! Except from “Revolution of Me” - A book outline by Chris Saad



Remember when the PR, Sales and Support departments handled most of the external communication with customers? They always knew the right thing to say.

The problem now, however, is, the right thing, is not what customers and users want to hear. They want to hear the real thing.

If you write the code for your software company, then your users want to hear why you made the architecture decisions you made. They want to know why that bug occurred. They want to know what you think of the latest software innovation.

If you sing in a band, they want to know what inspires you. They want to know what it’s like living on the road – meeting other celebrities. They want to know about the emotional journey you’re on and how it informs your music.

If you’re an accountant they want to know what you think about new legislation proposals, new accounting practices, the latest accounting scandals and your ideas for corporate governance and account keeping.

And on it goes. For almost any job or industry you can think of, people want to have a personal connection with their service providers and they want honest, ongoing conversation.

You are no longer just the programmer, celebrity, accountant or knowledge worker. You are also the best person to speak with authority about your niche in the world. You are your own PR department. Except we don’t want to hear PR speak – we want you to listen, and we want you to hear our reply. We want a dialogue.

Blogs are the most obvious way these sorts of interactions are occurring; however there are also social networks, wikis, forums, newsgroups and more.

Add it to your Job Description. Clear it with the PR department. Make sure your boss knows. Read books about corporate blogging and the social media revolution. A good place to start is with the “Cluetrain Manifesto”, and then move onto “Naked Conversations”.

Read more on the wiki

Comments, ideas and contributions welcome!