So at F8 last week Facebook announced Ticker, Timeline and extensions to the Open Graph API to allow for new verbs and nouns. Here's what really happened.
- They split their single 'News Feed' into 3 levels of filtering. Now (Ticker), Relevant (News Feed), Historical (Timeline). (Side note, we've had a 'Ticker' style product at Echo that we called 'Community Stream' for a long time now - and most of our customers and partners said to us 'why would we want to show all that data it's just noisy'. Maybe now they will take a second look.). Question: Will G+, Twitter and the REST of the web adopt the same model? They should.
- This allows FB to collect more 'noise' (also known as synaptic firings or Attention data) which, in turn, allows them to find more signal (also known as synaptic inferences or attention management). I've long said that the answer to information overload is not LESS information - it's MORE. The more information you have the more ability you have to find patterns and surface them in relevant places (I said it so long ago I can't even find the link). Question: Will independent websites think to collect their OWN Attention data BEFORE sending it to FB so they can leverage for their own purposes. The value of this data is incalculable.
- Having these new presentation metaphors in place, they then created a mechanism to collect more data in the form of expanded Verbs and Nouns in the Open Graph API. With this new API, user's are now expected to abandon explicit gestures of sharing and instead, accept that every action they take is auto-shared to their friends. Question: When will the first horror stories start coming out about engagement ring purchases, personal health issues and sexual orientations being inappropriately revealed due to auto-sharing?
- Using all the bling of the Timeline, along with new messaging and a simple little opt in toggle of 'Add to my timeline' they managed to re-launch 'Beacon' without anyone noticing (none of the tech blogs I saw even mentioned it). Question: Why did none of the tech media cover that angle of the story?
I continue to be in awe of Facebook's scale, seriousness, ambition and momentum. There has never been anything like it before.
They have created an Attention Management Platform that rivals Google Search and easily out classes many of my best ideas about Attention Management and Personal Relevancy back when I was thinking about the problem.
And since it is all done with hard links to a single proprietary hub, it is eating the web like a cancer.
Before F8 it was clear that Google+ was a 1 or 2 years behind FB. Now they are 3 or 4.
Only time will tell who, how and why more open systems will begin to reassert themselves in the ecosystem. My bet is that it wont come from a b2c copy-cat, though. It will come from a well organized, commercially incentivized b2b play.
The part that still confuses me, though, is why ANY serious media company would want their news to load in a 'FB canvas app' instead of their own website. It makes zero sense. None of this changes the reality that you need to own your own data and your own point source. I made a little comparison table earlier in the week that explains why.