This post by Mark Zuckerberg is so damned impressive. This is a totally different perspective than anything I had considered before.
“There's a widely held myth that if people in other places just had better information they'd make better decisions. I've found this is generally wrong and the people I've met are rational. Now, it's true we're all missing some information that would help us make better decisions no matter where we live. But the people I've met have good reasons for the decisions they make based on their experiences and those of their friends and family.”
Whenever I have thought of products to improve rational decision making my focus has always been on better, deeper, more relevant information availability and navigation.
The idea that this is a relationships problem is so obvious in hindsight.
They say "show me your friends and I'll show you who you are."
Something to spend a lot more time pondering.