Product & Startup Builder

The Audience has left the Building

Added on by Chris Saad.
There is no more audience. There are no more users. There are only participants. Participants do not passively consume what an author, creator, director, developer, editor, critic or media outlet has to publish. They do not accept the authority. They do not sit silently ready to have their eyeballs converted into cash.

Participants participate. They create their own original information, entertainment and art. They remix their own version of mainstream pop culture - copyrighted or not. They post their thoughts, publish their fears and fact check every announcement. They share with their friends and discover the quirky and interesting making it an instant blockbuster – at least for 15 minutes.

Participants are no longer eyeballs to be converted. They are ideas to be declared. Individually they are a market of one. Collectively they are a trend, a publishing powerhouse and a voice to be heard. A voice that has something to say.

Anecdotally participants have changed the way media is published and interactions are monetized. But more broadly and importantly than that, they have changed the flow of global information from top down to bottom up. They are changing the tone and tempo of the conversation.

Elvis? Who is he? It's the audience who has left the building. All that's left are fellow participants. We are all authors, creators, directors, developers, editors, critics and media outlets. We are a million voices saying one thing - listen to me.

Are you paying attention?