Product & Startup Builder

Touchstone in your referrer stats - Audiences of One

Added on by Chris Saad.
People have started to notice Touchstone in their referrer logs. So I thought I would write a little about it.

I don't think anyone will ever see a 'Digg Effect' style mad rush from Touchstone. So we probably wont make headlines that way.

So what does a referrer from Touchstone mean?

I think it means something significant. Maybe even more significant than the Digg effect. It means that your article got through the Touchstone Personal Relevancy filter of our Attention Management Platform and connected with at least one person.

One person might not sound like much, but consider that one person after another might turn into hundreds and thousands. Consider also that each of those people are intimately interested in what they came to see.

Not only that - but the user clicked through (despite seeing your headline and synopsis) from inside the Touchstone UI.

With this in mind, Touchstone traffic could become a great measure of your sites ability to intimately connect with audiences of one - people just like you. People that might want to buy what you are selling.