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From Conversations to Influence via Attention and Intentions

Added on by Chris Saad.
The Cluetrain Manifesto was a massive influence on me. It changed the way I think about my entire field from technology to marketing and public relations. Cluetrain was a revolution in my mind. It still sits next to my bed with little post-it notes sticking out of it where I marked down my favorite parts. There are almost as many post-it notes as there are pages.

Since then, Doc's (and his co-author's) writings, I feel, have inspired (or at the very least been validated by) the entire blogging/social/casual revolution.

The result has been an explosion of information. We have all become participants in the ecosystem of giving and getting attention. More importantly than that, however, there has also been an explosion of transparency, accountability, participation and genuinely participant focused technologies and media experiences. It has literally made the world a better place.

This movement has spawned entire fields of study and innovation starting at Attention Management, moving into Intentions and now the most recent blip on my radar - Influence.

I only started to consider Influence seriously when I discovered BuzzLogic. Their demo at demofall and their blog is interesting and insightful. They have added even more depth to the picture for me.

I love their app (based on what little I have seen) but better yet I love the philosophy. As the Knight Foundation would say "One Man Can Make a Difference". Perhaps in the remake of Knight Rider the quote will now state "One Blog Can Make a Difference".

Influencers are all around us. Being able to map the landscape will be a powerful tool indeed.

Another interesting development has been that Doc has given the Buzzlogic guys permission to post the original manifesto in wiki form so that the community can begin updating it for the next phase of our little revolution. What a nice thing to do.

I also noticed that Buzzlogic's tool sends email alerts based on various conditions being met. I wonder if they need a client-side alerting platform.