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Google is exposing more of your Attention Data

Added on by Chris Saad.
As we've mentioned before, Google is collecting your Attention Data. They have been doing it for a long time. So has Amazon and others. They use it to learn about you as an individual and us as a market.

Today Google has decided to expose more of that Attention Data back to you and allow you to search on it.

From the blog post:
"Today, we're pleased to announce the launch of Web History, a new feature for Google Account users that makes it easy to view and search across the pages you've visited. If you remember seeing something online, you'll be able to find it faster and from any computer with Web History. Web History lets you look back in time, revisit the sites you've browsed, and search over the full text of pages you've seen. It's your slice of the web, at your fingertips."
Well done to Google, but there are still a number of open questions.
  1. Why can't we export this data as Attention.xml and APML?
  2. Is there a way to turn this feature off while still using the Toolbar?
  3. What is the endgame of all this data collection - how is it used (both for our benefit and theirs)
  4. Are they trying to help create an Attention Economy, or are they trying to dominate it?
Ultimately though, if Google releases these sorts of features in an open and transparent way (answering each of the questions above) they could help users and the industry better understand the value of Attention Data.

If not, it could cause unnecessary fear and doubt and break their own rules about avoiding the dark side.