"Attention plays a complex role in this new world. Google quietly makes money from the data we unconsciously give out when we do anything online. But then there are the data we consciously put out when we post photos to Flickr, add a post to our blog, or send stream-of-consciousness messages to services like Twitter. Put all this stuff together and you have an "attention stream," painting a picture of what we are paying attention to during our day."
He goes on to explain Particls' role in the Attention Economy.
"Particls (www.particls.com) looks simple enough: a downloadable ticker that runs across the top of your screen, pumping you information. Nothing new about this; the difference lies in what information it presents, and how it appears. Instead of shoveling data at you, Particls tries to figure out what you're paying attention to."
Thanks for your intense curiosity in researching this story Jeremy and the great review of Particls.
Head on over to the WSJ site and read the full thing.