I think that's the wrong question.
The question should be how can we create and support tools and standards that force open portability of our personal information so we can choose to opt out of a given service and move to another.
Individuals can now make a good living as content creators, without ever creating or becoming part of a scale content business. What’s more disruptive, however, is that in the market for original content, the attention economy is draining dollars out of the cash economy. There remains a zero sum game for consumer attention, so for every minute a consumer spends with content created by an entity whose compensation is in form of attention, there’s a minute not being spend on content created by a for-profit entity.
In contrast, the content aggregation and distribution side of the divided media industry has all the advantages of scale, with the technology-enabled platform (e.g. MySpace, Facebook, YouTube, search) serving as the organizing principle for the new scalable media businesses. Content creation is asymptotically approaching commodity status, while platforms that can effectively aggregate content and allocate scarce consumer attention can unlock immense value in the new media marketplace.
"But I was struck by how widgets, like RSS, are really more of a boon for online publishers than for average folks. Widgets, like RSS, are great for syndicating information, or in the case of widgets, also application functions. But for average users, they are only useful for aggregating on a start page, and really, how often do most people change their start pages?"
"[To hit the mainstream] RSS has to become brain dead simple to use." - Fred Wilson
Do your parents know how to find and subscribe to RSS feeds? Should they? Do they know how to read HTML? Of course not; they "browse the web". RSS needs to be that simple.
Touchstone makes RSS dead simple by taking the subscribing out of the equation. Get your mum to quickly and easily type in her interests into a little textbox and Touchstone does the rest.
"Now, none of this means that widgets, like RSS, won’t revolutionize the world of web publishing (although I’m skeptical of Tariq Krim prediction that widgets will kill web pages) — it’s just that it will be transparent to the average web user."