Product & Startup Builder

Avoid Shipping The Org

Added on by Chris Saad.

When working on product marketing (how you will brand and merchandise your products on marketing materials like your website) you want to be sure to avoid “shipping the org” (i.e. describing things based on the way they were built by internal teams) or doing things for the sake of appearances (e.g. trying to show more products than you have).

You’re number one priority should be to think through the problems and use cases your customers have and describe your product in those terms as clearly and simply as possible.

Originally Posted On Facebook