One of the biggest challenges so many young startups with global disruption ambitions face is an addiction to revenue.
In the early stages a startup’s life its job is to grow - fast - not to make revenue or profit. That’s why they raise enough capital to invest in growth for the first few years.
Undue focus on revenue forces decisions that can be massively distracting, undermine focus, create overstuffed products and stunt growth - ultimately killing the company.
Instead: Focus on what users need. Focus on doing just a few things well. Focus on product polish. Focus on repeatable, scalable workflows. Focus on removing pain and friction. Focus on building something that people love (the hardest thing in the world).
Defocusing revenue also allows you to consider disrupting rather than partnering with incumbents. It’s very easy to run to where the money and scale is. However often times a tech startup should be killing not helping some of the legacy players in an ecosystem. Or at the very least forcing them to play by new rules.