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Announcing second intake of participants for the APML Workgroup

Added on by Chris Saad.

Today we are announcing a second intake of participants in the APML Workgroup. APML stands for Attention Profiling Markup Language.

From the website:

APML will allow users to export and use their own personal Attention Profile in much the same way that OPML allows them to export their reading lists from Feed Readers. The idea is to boil down all forms of Attention Data - including Browser History, OPML, Attention.XML, Email etc - to a portable file format containing a description of ranked user interests.

The new participants are:

They join the existing group:

The APML Workgroup is tasked with converting the current specification into an agreed standard.

It has already started its work with a revised spec. More information can be found on the APML website at

We invite all the players in or around the Attention Economy to join us in refining, implementing and evangelizing APML. To join the Workgroup please contact us with your qualifications.
Members of the general public are invited to join the mailing list (via the website) forums or blog to provide feedback.

More about APML
In a world where our online footprints (Attention Data) are measured, dissected, analyzed and used to better target us with content and advertising, APML represents a way for users to take back control of their own Attention Profile.

In order for the study of 'Attention' to evolve into the Attention Economy we must have a way to export, own, trade and assign value to our own Attention Profiles. APML promises to become an important part of the solution and we believe this announcement is a significant milestone in it's development.

Attention Profiles will become our digital fingerprints and will eventually have implications for all aspects of our lives including Media, Business and Lifestyle.

Stay tuned...

The end of arrogance?

Added on by Chris Saad.
Tara, Chris and Ben from CitizenAgency are three of my favorite people in the bay area. During our visit they embodied the positive, insightful and supportive attitude we found there. From offering their office space to connecting us to their friends who could help, they were true champions of community spirit.

Tara recently posted her 2007 Predictions and as usual, they were less about Technology and more about community spirit.

Click through to read the list, but my personal favorite is this:

Those with little humility will have to eat it
What is with the lack of self-reflection in this world? I’m not only talking about the tech world. It happens everywhere. We are not gods, people. We are human. And we screw up. And we don’t know everything. Let’s stop trying to be the tough guy and protecting our sand castles and just work together towards a better world. We all have ego, but it’s knowing how to let it go that makes us great. (Oh…the prediction part of this is that, like Keith Teare’s fabulous De-Portalisation post, we’ll have our niche audiences and mutual respect communities forming while the braggarts/big dogs continue to fight one another to the death…Keith didn’t say it, but I see the parallel. I like living in the foothills).

I have long held a strong personal distaste of arrogance, ignorance and apathy. Listening to someone - especially someone who has passion - not only takes very little time, but could also help you succeed at your own endeavors.

Oh and of course there is the prediction that reinforces our own world view here at Touchstone...

This will be the year of connected desktop apps
Not that web apps won’t continue to be produced like mad…I mean…really…they are so simple to produce, aren’t they? But those beasts of apps (one reader once said, “Code in C++? F&#* that!”) on your desktop will start not only being ‘connected’ to the web, but interacting with it, too.

Is Advertising Dead?

Added on by Chris Saad.
In response to my post "Carefactor: 100" Scientaestubique posted a comment. It was a great question so I thought I would post it here along with my reply. What do you think? Reply in the comments.

scientaestubique said...

Is advertising as a paradigm now obselete?

Wikipedia defines Advertising as:
the paid promotion of goods, services, companies and ideas by an identified sponsor.

Do we really need old style ads anymore?

Generations X & Y don't absorb advertising like they used to, however they consume more media than ever.

Maybe companies could try producing really good media about their products and services and skip the spruking altogether.

More signal, less noise.

Chris said...

I think fist that Marketing (paying someone to find ways to get people to notice) is always going to be around.

The requirements of the job will, however, change rapidly over time.

The most sophisticated marketers today know that marketing is not necessarily about shaping a clever message as it is about shaping a clever product that speaks for itself.

Look to and ResonancePartnership (plus others) for that sort of thinking.

As for advertising, I think that it can sometimes be argued that people don't know they need something until they are introduced to the idea. Like marketing, however, it needs to change shape from yelling at people into something more akin to a conversation. Read: Cluetrain Manifesto.

Speaking of creating media for your product - there was a series of short stories directed by famous directors that were effectively BMW commercials. I believe it was in response to BWM loosing the deal to appear in one of the 007 movies. Was fascinating to watch.

What other forms of media would you suggest they produce though? I don’t really want to watch an episode about the sale on down the road...

"can one man buy a discount shirt... against.. all... odds"