The goal is not to win the “best technology” award. The goal is to win the “best business” award.
More often than not, a more effective sales and marketing operation with a simpler/easier to use product will beat the most comprehensive/powerful technology.
If you’re struggling to build your business around technology that most people don’t understand or can’t digest then consider going back to a blank piece of paper and building something very simple that is easy to understand and adopt. Even if that thing is not necessarily new or novel. Then expand from there.
Let’s call this the “gateway drug strategy”