Your strategy is useless if...

Coming up with a great strategy is pointless unless there is the recognition, appetite, and long-term discipline to realize that the strategy must be followed consistently - across the entire org and across a sufficient time horizon for it to play out properly.

Too many executives and orgs declare a strategy and then...

1. Fail to properly propagate the changes across the entire org

2. Quickly drift away or fully abandon the strategy as they start to execute and encounter difficulties or other shiny objects

#startups #scaleups #startupsnippets #consultingconvos #strategy #management