Often times when I talk to founders who think they are "focused" on "one thing" when what they've actually done is "Conflation".

Conflation, of course, is confusing multiple things together (customer personas, problems, messages).

What they've done, in this case, is to sweep all their unfocused activity under one "rug" or category to make it look tidy.

This just makes it more difficult to design a great product, develop great product marketing messages, and go to market effectively.

The exact OPPOSITE goals and outcomes of real focus.

Focus actually requires a clear and precise definition of things and pursuing each thing one at a time.

This is fairly common advice - but here's where it gets more interesting...

It is WAY better to have MULTIPLE narrowly defined focus areas than ONE focus area that is rooted in conflation.

So don't sweep your distractions under the rug.

Be honest about the nature and number of your precisely defined focus areas AND make an intentional choice to focus on one or more things at a time (if that's what you feel compelled to do).