1. Some people tend to believe that innovation is mostly about breaking new research ground and IP Generation.

2. Some people tend to believe that innovation is mostly about delivering products and services to market that positively disrupt the status quo, making things better, cheaper, and/or faster.

Make sure you're talking about the same innovation with your team, stakeholders, and investors.

They are NOT the same, and they require VERY different mindsets, motions and outcomes.

Silicon Valley-style startups tend to be biased toward the second category.

Language matters. Alignment matters.