Talking to a former employee at a startup I used to advise about his new startup, "I was just a fly on the wall, but I so admired how you help companies build products that people genuinely love. Every conversation I've had with you, you're so focused on the problem, and I LOVE it."
I love this.
Also, I love bumping into founders who have a BRILLIANT B2C app that they THINK is a B2B play. So much latent potential at risk of being totally wasted. When I tell them the REAL potential of their app to disrupt (rather than support) their "customers", their eyes light up and they get a glimmer in their eye.
Remember: Go forth and disrupt the slow, the lazy, and the unimaginative. Eliminate (rather than optimize) inefficiency, waste, and pain.