As always, capital efficiency is key.

Software, AI, and disruptive business models of all kinds tend to deliver maximum value with minimum cost and friction. This means an economic downturn is typically an opportunity for tech startups.

If your product does not deliver efficiencies and scale for your users and customers, then you should ask yourself "why not?"

If your product delivers efficiency and scale, then it's essential that you lean into this story in your messaging and in your product strategy.

This approach should set you up to survive the downturn and thrive when macroeconomic conditions change.

But here’s the catch: how do YOU maximize value and minimize costs and friction within YOUR business?

Certainly, using software and AI tools is key. But it's also essential to recognize that in times of uncertainty, you can’t afford to tolerate mediocre people in mediocre teams with poor alignment and suboptimal outcomes.

In these situations, every decision and every dollar counts more than ever.

Find/retain the very best people, sharpen your focus, and tighten your alignment.

Not sure where to begin? Let’s talk.