Are you blind?

If you’re a hammer, every problem seems like a nail. If you have a big vision, then everything feels urgent all the time.

The reality, however, is that solutions to most complex problems (and many problems in life are complex) require a nuanced and multifaceted solution that plays out with careful execution over time.

It’s not product led vs sales led growth, it’s each strategy doing their part to contribute to overall growth.

It’s not Feature X vs Feature Y, it’s Feature X THEN feature Y.

It’s not Market A vs Market B, it’s Market A THEN Market B.

You need 4 dimensional thinking.

Thinking that looks past 2 dimensional solutions, to see the complex interplay of systems under the surface.

Thinking that looks past 3 dimensional plans that conflate all actions together, to see how execution can be phased out over time.

You also need the discipline to resist getting yourself and your company derailed by 2 dimensional thinkers.