Overheard "Wow, there are a lot of things, aren't there!?"

While working with a designer and a founder to help them think through all the implications of a seemingly simple feature for their product...

Upon hitting about the 10th screen we needed to modify, he exclaimed:

"Wow, there are a lot of things to change, aren't there!?"

I replied:

"Absolutely! This is the difference between product and engineering. Product has to think through all the nuanced and essential details that turn a little checkbox into a delightful feature that delivers on its promise."

Remember:

1. Don't forget to think through all the upstream and downstream effects of your features.

2. When planning your roadmap (or distractions from your roadmap!), never underestimate the cost and complexity of even "simple" features.