Here's the SECRET 2-step formula for MASSIVE startup success

Here's the SECRET 2-step formula for MASSIVE startup success

Step 1: Build a product that solves a real and urgent problem for people.

Step 2: Let those people know about it in a way that they can understand.

Easy right?

Of course, it's much easier said (or written) than done.

Who are the right people?

What's the right problem?

What's the right solution?

What's the right product?

Where do the right people hang out?

What's the best way of explaining the problem + solution to those people?

Who are the people, processes, and technologies that can help you answer and execute all of the above?

There are countless other decisions and deliverables you need to get right to make this very simple equation work.

But do NOT forget the equation.

Don't lose sight of the goal, and don't make it the execution more complicated than it needs to be.

Because in the end, the goal is actually very, very simple. And the execution is already very, very hard.