Product & Startup Builder

Leader code switching

Added on by Chris Saad.

A big part of senior leadership is knowing how to "Code Switch".

Code switching is temporarily changing the way you speak (tone, intonation, word choice - even accent) to adjust to different people, personas, and personalities in your life.

For example, you may have heard people do this when talking to others of their culture - suddenly their accent deepens, or they use different words!

You probably do it when talking to your family vs talking to colleagues at work.

It's natural and typically happens entirely subconsciously.

Being a leader in a work environment requires the same skill. However, it typically takes more intentionality.

As a leader, you need to know what to say, how to say it, and when to say it to various audiences and forums in your business. The scenery doesn't change very much. The people are very similar, but the circumstances often require a very different 'code' or style for maximum success.

It's a key part of sending the right message and gently and effectively guiding action and morale.