If you want to change hearts and minds, then you probably need to do something that creates an emotional reaction from people.
If you’re too concerned about offending users, customers and influencers - and as a result, soft pedal, your message - you’ll be just as forgettable as everything else from almost everyone else in the world.
Dare to challenge preconceptions, redefine norms, defy domain dogma to move the state-of-the-art forward.