Time and timing are among the hardest things for many founders and operators to understand.

Timing for a great idea. You can be too early or too late with your business or startup. This can be catastrophic for even the best ideas executed in the very best way.

Timing for the right target market & persona. They have to be ready to buy what you already have. You can't build everything for everyone at the same time.

Timing for the right feature on the roadmap. Each feature has to address and optimize the use-cases you are trying to solve right now, or you will pancake your product and build something complicated and half-baked.

Timing for when to start or end a discussion. Discussing things far off in the future is often a gigantic waste of energy. This can be a hidden tax on your velocity and quality of execution.

Timing for a particular opportunity or business model. Just because it's AN opportunity, doesn't mean it's the BIGGEST opportunity RIGHT NOW.

You must, must, must understand WHEN to do things - or you will end up trying to do ALL the things and failing to do much of ANYTHING at all.