Your KPIS might be getting in the way of GSD

For young startups, overly specific growth goals can be a distraction.

Why?!

If you're always solving the NUMBER 1 thing that's stopping you from growing faster, then you'll always be achieving maximum possible growth.

When do they matter?

1. To set expectations about orders of magnitude (E.g., we want to achieve double-digit growth - not incremental growth)

2. To align downstream operators who are not sophisticated enough to understand what they should do without KPIs

3. To measure and reward performance for individuals and the overall company

But don't let the KPIs (and defining them) get in the way of just getting sh*t done.