Product & Startup Builder

AI makes strong product craft more important than ever

Added on by Chris Saad.

AI development is to product development what CGI & CGI Cameras are to directing films.

When you can do "anything," the real question becomes "how do you tastefully make choices that tell a cohesive story?"

In modern cinema, where many shots are entirely CGI, you can place the camera anywhere and move it in any way you like. No limits.

So many mediocre directors misuse this freedom to dramatically move the camera all over the place, failing to give a sense of scale, proportion, motivation, and emotional journey.

Great directors understand that placing and moving the camera takes taste, judgement, and intentionality. They also understand that, often, the best answer is restraint and obeying the laws of physics.

See Pacific Rim 1 vs. Pacific Rim 2.

Great product management is the same.

When engineers can build anything, FAST, the real question (and challenge) becomes WHAT should you build and HOW should it fit into a cohesive product story to drive utility and delight.

In other words: Taste, judgement, and senior product craft become more valuable than ever.